Principles of Marketing will expose students to new concepts and practices that constitute the field of marketing. This course will examine marketing from the perspective of the consumer, the organization, and society, using the underlying components that are inherent within this field.
Title: Principles of Marketing, 15th Ed., 2013
Author: Kotler, P & Armstrong, G.
ISBN-10: 0133084043 / ISBN-13: 9780133084047