MKT 310: Consumer Behavior

MKT 310

This course will examine and apply the principles of consumer behavior to the development and implementation of marketing strategies. The course focuses on the impact of the new media on consumer information seeking, purchasing options, and decision making, while recognizing that consumers now have fast and convenient access to information about virtually any product or service they may wish to purchase. This course also investigates marketing ethics and social responsibilities.


Prerequisites: MKT 305 or equivalent with a grade of “C” or better.


Text Book

Title: Consumer Behavior, 11th Ed., 2014

Author: Schiffman and Kanuk

ISBN-10: 0132544369 / ISBN-13: 9780132544368

Telephone: +1 (619) 298-1829
Address: 123 Camino de la Reina, Suite 100E
San Diego, CA 92108, USA

Telephone: +1 (949) 833-8868
Address: 1601 Dove Street, Suite 105
Newport Beach, CA 92660, USA

Telephone: +1 (702) 786-3788
Address: 3100 W. Sahara Avenue, Suite 108
Las Vegas, NV 89102, USA


Workshops Summer 2017
August 14, 2017
Writing Workshop
August 14, 2017
 "E-Verify® is a registered trademark of the U.S. Department of Homeland Security"