MKT 320: Sales Strategies

ID:
MKT 320
CREDIT:
4.5

Categories

BBA Courses

This course will encompass the various methods and concepts that are used in successful sales strategies. Students will learn the various steps involved in the sales process, including client prospecting, successfully building relationships with customers, presentation skills, and communications following the close of a sale.

 

Prerequisites: MKT 305 or equivalent with a grade of “C” or better.

 

Text Book

Title: Selling and Sales Management, 9th Ed., 2014

Author: Jobber, D., & Lancaster, G.

ISBN-10: 0273762656 / ISBN-13: 9780273762652