MKT 405: Introduction to Marketing Research

MKT 405

Introduction to Marketing Research will help students determine the relationship between research and managerial decision making. The course will specifically analyze the research processes involved in marketing research, including the overall formulation and design of the procedures that encompass the steps surrounding a successful marketing study. Students will be able to apply these findings to a research project or a case analysis.


Prerequisites: MKT 305 or equivalent with a grade of “C” or better.


Text Book

Title: Basic Marketing Research, 7th Ed., 2009

Author: Churchill, G.A., Brown, T.J.,  & Suter, T.A.

ISBN-10: 032459934X / ISBN-13: 9780324599343

Telephone: +1 (619) 298-1829
Address: 123 Camino de la Reina, Suite 100E
San Diego, CA 92108, USA

Telephone: +1 (949) 833-8868
Address: 1601 Dove Street, Suite 105
Newport Beach, CA 92660, USA

Telephone: +1 (702) 786-3788
Address: 3100 W. Sahara Avenue, Suite 108
Las Vegas, NV 89102, USA


Workshops Summer 2017
August 14, 2017
Writing Workshop
August 14, 2017
 "E-Verify® is a registered trademark of the U.S. Department of Homeland Security"