MKT 415: Services Marketing

mkt-415

ID:
MKT 415
CREDIT:
4.5

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

 

Text Book

Title: Services Marketing, 7th Ed., 2010

Author: Lovelock, C., & Wirtz, J.

ISBN-10: 0136107214 / ISBN-13: 9780136107217


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