This course will examine the history of the Internet and explore its continuing impact on marketing in today’s society. Students will define the relationship between the Internet and various marketing components, including the marketing mix, marketing research, and evolutionary business models that have gained prominence due to this recent innovation.
Prerequisites: MKT 305 or equivalent with a grade of “C” or better.
Title: E-Marketing, 7 Ed., 2013
Author: Strauss, J., & Frost, R.
ISBN-10: 0132953447 / ISBN-13: 9780132953443