MKT 420: eMarketing

ID:
MKT 420
CREDIT:
4.5

Categories

BBA Courses

This course will examine the history of the Internet and explore its continuing impact on marketing in today’s society. Students will define the relationship between the Internet and various marketing components, including the marketing mix, marketing research, and evolutionary business models that have gained prominence due to this recent innovation.

 

Prerequisites: MKT 305 or equivalent with a grade of “C” or better.

 

Text Book

Title: E-Marketing, 7 Ed., 2013

Author: Strauss, J., & Frost, R.

ISBN-10: 0132953447 / ISBN-13: 9780132953443


Email: info@ssu.edu
Telephone: +1 (619) 298-1829
Address: 123 Camino de la Reina, Suite 100E
San Diego, CA 92108, USA


Email: info@ssu.edu
Telephone: +1 (949) 833-8868
Address: 1601 Dove Street, Suite 105
Newport Beach, CA 92660, USA


Email: info@ssu.edu
Telephone: +1 (702) 786-3788
Address: 3100 W. Sahara Avenue, Suite 108
Las Vegas, NV 89102, USA

Events

BBQ Beach Party
October 21, 2017
Pronunciation Class
October 12, 2017
National Career Fair 2017
October 11, 2017

E-Verify® is a registered trademark of the U.S. Department of Homeland Security
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