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I would like to warmly welcome you to our community of international scholars at Southern States University. I sincerely hope and expect that you will have a wonderful experience with us!"

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BU 504: Integrated Marketing Communications

COURSE NUMBER: BU 504
COURSE NAME: Integrated Marketing Communications
COURSE CREDITS: 4.0
COURSE DESCRIPTION: Integrated Marketing Communications will provide an in-depth study of promotional activities, such as advertising, personal selling, sales promotions, and direct marketing, including use of the internet.

Emphasis will be placed on strategic planning or promotional activities in order to communicate with customers to achieve marketing objectives. This course will also explore the relationship of integrated marketing communications with other elements of promotional activities.

Prerequisite: None