Courses

This course will encompass the various methods and concepts used in successful sales strategies. Students will learn the various steps involved in the sales process, know-how sales engagement works, then diving deeper into the essential elements of a strong sales engagement strategy and future-proofing through sales engagement. There will be signature assignments and presentation skills

This course focuses on the 21st Century Marketer. The students will learn marketing management that shows new skills, new roles, and new tools to meet the demands of customers in today’s fast-paced world of consumerism. The students will understand and learn neuroscience skills and how marketing and the human brain relate. They will learn predictive,

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy

This course focuses on bringing your knowledge from all the courses you have taken throughout your academic career at the University. We will be creating a business plan where we focus on phases from 1-7 weekly and each phase is dedicated to highlighting a concept(s) that you have learned in the past. The textbook used

Introduction to Marketing Research will help students determine the relationship between research and managerial decision-making. The course will specifically analyze the research processes involved in marketing research, including the overall formulation and design of the procedures that encompass the steps surrounding a successful marketing study. Students will be able to apply these findings to a

This course introduces various attributes of physical science. Students will be exposed to and learn topics which will include an introduction to astronomy, physics, chemistry, and earth science. Focus will be given to fundamental analysis of these concepts, and how past, current, and future research can be applied to problems that are inherent within these

This course will provide an introduction on the principles of Information Systems. The components of the course will include Information Systems in business and society, technology infrastructure, business information systems, Planning, implementing, and managing information systems. Students will acquire knowledge for the purpose of analyzing situations, determining, and applying the appropriate business information systems to

This course will expose students to a multitude of mathematical concepts; particular attention will be paid to various components including differential, integral, and other functionary topics within calculus that are used for economic and managerial decision making. Students will also be exposed to analytic geometry and linear algebra functions.   Prerequisite: MTH 125 or equivalent

This course College Algebra serves as the foundation for calculus and statistics. Students will be exposed to and learn topics which will include real numbers, equations and inequalities in one variable, equations and their graphs, functions, systems of linear equations, exponents, polynomials, factoring, quadratic equations, logarithmic functions, introduction to calculus including differential & integral functions

Business Fundamentals is designed for students with no or limited knowledge of business. Students will analyze and apply knowledge in 10 business areas necessary to address a wide variety of business-related situations. Students will master core proficiencies in the following business areas: Marketing, Finance, Accounting, Operations Management, Economics, Global Business, Quantitative Techniques and Statistics, Business