This is a short-term, non-credit course that is part of the Professional Program at Southern States University. Using reading and case study materials from the Harvard Business School, this course presents the foundations in marketing. Topics such as Marketing Fundamentals, Marketing Strategy, 5 Cs and 4Ps in Marketing, Consumer Behavior, Consumer Buying Process, Consumer Decision-Making, Market Segmentation, Targeting, and Product Positioning are the main focus of this course that will equip the student with a basic understanding of marketing strategy. At the end of the course, students will analyze and present their strategic recommendations in marketing plan for an existing company.
Advised English Proficiency: Intermediate or Higher Level.
A typical Professional Program class consists of 15 to 30 students. Each course has required learning materials. Classes are offered during the day or evening to fit a variety of schedules. Each course lasts four weeks for a total of 72 hours of meeting time, which is 18 hours per week.