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Certificate in Marketing

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Certificate Programs

The Certificate in Marketing program is designed to give participants the knowledge, skills, and abilities to begin a career in a marketing related field. The certificate addresses marketing and communication issues in today’s evolving and highly competitive business environment. A total of nine courses at the undergraduate level build strong foundation skills in core subject areas and develop analytical, critical, and creative thinking. Elective courses guide students into functional areas of marketing, or allow a broader focus, affording students the ability to develop skills necessary to take on the many challenges present in this constantly evolving field.  Students who join the program should expect to acquire the core knowledge and skills needed to understand and assist in the implementation of marketing plans and marketing tactics.

 

Requirements

To receive the Certificate in Marketing from Southern States University, students must successfully complete the seven (7) required core courses and two (2) electives for a total of 40.5 credit hours, which is equivalent to 405 contact hours. Students must complete the requirements within a five (5) quarter period.

 

Upon completion of the program, graduates will be able to:

  • Apply critical thinking skills in evaluating information so as to make informed, ethical business decisions.
  • Develop a sound foundation in contemporary marketing theory and practice.
  • Assist in the creation of comprehensive and targeted marketing plans.
  • Align and integrate marketing messaging and campaigns with an organization’s strategic objectives.
  • Have the skills necessary to obtain a marketing related job upon completion of the program.

Tuition & Fees >>

Course Descriptions

Core Requirements (7 courses)                                                               

BUS 101         Business Foundations and Analysis

MKT 305        Marketing Fundamentals

MKT 310        Consumer Behavior

MKT 315        Global Marketing

MKT 320        Sales Strategies

MKT 411        Introduction to Advertising

MKT 420        E-Marketing

 

Electives (2 courses)                                                                                     

BUS 210         Business Law

CIS 111           Introduction to Business Information Systems

MGT 310        Principles of Management and Organization

MKT 405        Introduction to Marketing Research

MKT 415        Services Marketing

PHIL 305        Business Ethics

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The Trump administration abandons a plan to strip visas from international students taking only virtual courses.

 July 14, 2020

From the New York Times.

For your information while we await official word from SEVP.

The Trump administration has walked back a policy that would have stripped international college students of their U.S. visas if their coursework was entirely online, ending a proposed plan that had thrown the higher education world into turmoil.

The policy, announced on July 6, prompted an immediate lawsuit from Harvard University and the Massachusetts Institute of Technology, and on Tuesday, the government and the universities reached a resolution, according to the judge overseeing the case.

The agreement reinstates a policy implemented in March amid the pandemic that gave international students flexibility to take all their classes online and remain legally in the country with student visas.

“Both the policy directive and the frequently asked questions would not be enforced anyplace” under the resolution, Judge Allison Burroughs said, adding that the agreement applied nationwide.

The initial guidance, issued by Immigration and Customs Enforcement, would have required foreign students to take at least one in-person class or leave the country. Students who returned to their home countries when schools closed in March would not have been allowed back into the United States if their fall classes were solely online.

The higher education world was thrown into disarray, with most colleges already well into planning for the return to campus in the fall. Two days after it was announced, Harvard and M.I.T. filed the first of several lawsuits seeking to stop it.

The attorneys general of at least 18 states, including Massachusetts and California, also sued, charging that the policy was reckless, cruel and senseless. Scores of universities threw their support behind the litigation, along with organizations representing international students.

On Tuesday, more than a dozen technology companies, including Google, Facebook and Twitter, also came out in support of the Harvard and M.I.T. lawsuit, arguing the policy would harm their businesses.

“America’s future competitiveness depends on attracting and retaining talented international students,” the companies said in court papers.

John Tucker
Chancellor
Southern States University

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