MKT 305: Marketing Fundamentals - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las Vegas)

MKT 305: Marketing Fundamentals

marketing management

ID:
MKT 305
CREDIT:
4.5

Categories

BBA Courses

The purpose of this course is to identify and explore the basic concepts and decision-making areas that are central to the general functioning of marketing management. Students will be introduced to conceptual analyses that will entail consumer and business-to-business marketing by focusing on the four functions of marketing: price, product, promotion, and distribution.

 

Text Book

Title: Marketing Management, 4th Ed., 2010

Author: Winer, R.S.

ISBN-10: 0136074898 / ISBN-13: 9780136074892

Irvine
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Irvine, CA 92606, USA

Email: info@ssu.edu
Local Phone: (949) 833-8868
Local Fax: (619) 704-0070
WhatsApp: +1(949)572-1253

San Diego
1094 Cudahy Pl, Suite 120
San Diego, CA 92110

Email: info@ssu.edu
Local Phone: (619) 298-1829
Local Fax: (619) 704-0175
WhatsApp: +1(619)922-2233

Las Vegas
2000 South Jones Boulevard, Suite 140
Las Vegas, NV 89146, USA

Email: info@ssu.edu
Local Phone: (702) 786-3788
Local Fax : (619) 704-1002
WhatsApp: +1(702)701-4712

Brazil - São Paulo Office
Alameda Santos, 1165 Sala 1104 - Jardim Paulista. Sao Paulo - SP 01419-002

Email: lgomide@ssu.edu
Local Phone: +55 15 3411-9448
WhatsApp: +55 11 9720-57268
Latin American Operations

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