MKT 310: Consumer Behavior - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las Vegas)

MKT 310: Consumer Behavior

consumer behavior

ID:
MKT 310
CREDIT:
4.5

Categories

BBA Courses

This course will examine and apply the principles of consumer behavior to the development and implementation of marketing strategies. The course focuses on the impact of the new media on consumer information seeking, purchasing options, and decision making, while recognizing that consumers now have fast and convenient access to information about virtually any product or service they may wish to purchase. This course also investigates marketing ethics and social responsibilities.

 

Prerequisites: MKT 305 or equivalent with a grade of “C” or better.

 

Text Book

Title: Consumer Behavior, 11th Ed., 2014

Author: Schiffman and Kanuk

ISBN-10: 0132544369 / ISBN-13: 9780132544368

Irvine
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Irvine, CA 92606, USA

Email: info@ssu.edu
Local Phone: (949) 833-8868
Local Fax: (619) 704-0070
WhatsApp: +1(949)572-1253

San Diego
1094 Cudahy Pl, Suite 120
San Diego, CA 92110

Email: info@ssu.edu
Local Phone: (619) 298-1829
Local Fax: (619) 704-0175
WhatsApp: +1(619)922-2233

Las Vegas
2000 South Jones Boulevard, Suite 140
Las Vegas, NV 89146, USA

Email: info@ssu.edu
Local Phone: (702) 786-3788
Local Fax : (619) 704-1002
WhatsApp: +1(702)701-4712

Brazil - São Paulo Office
Alameda Santos, 1165 Sala 1104 - Jardim Paulista. Sao Paulo - SP 01419-002

Email: lgomide@ssu.edu
Local Phone: +55 15 3411-9448
WhatsApp: +55 11 9720-57268
Latin American Operations

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