MKT 315: Global Marketing - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las Vegas)

MKT 315: Global Marketing

global marketing

ID:
MKT 315
CREDIT:
4.5

Categories

BBA Courses

This course explores various functions in the field of global marketing. Students will learn the political, legal and cultural environments that affect firms attempting to enter foreign markets. They will also analyze the proper leadership and organizational structure, promotional strategies, and marketing mix conducive to international success.

 

Prerequisites: MKT 305 or equivalent with a grade of “C” or better.

 

Text Book

Title: Global Marketing , 3rd Ed., 2010

Author: Gillespie, K.  & Hennessey, H.D.

ISBN 10: 1439039437 / ISBN 13: 9781439039434

Irvine
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Irvine, CA 92606, USA

Email: info@ssu.edu
Local Phone: (949) 833-8868
Local Fax: (619) 704-0070
WhatsApp: +1(949)572-1253

San Diego
1094 Cudahy Pl, Suite 120
San Diego, CA 92110

Email: info@ssu.edu
Local Phone: (619) 298-1829
Local Fax: (619) 704-0175
WhatsApp: +1(619)922-2233

Las Vegas
2000 South Jones Boulevard, Suite 140
Las Vegas, NV 89146, USA

Email: info@ssu.edu
Local Phone: (702) 786-3788
Local Fax : (619) 704-1002
WhatsApp: +1(702)701-4712

Brazil - São Paulo Office
Alameda Santos, 1165 Sala 1104 - Jardim Paulista. Sao Paulo - SP 01419-002

Email: lgomide@ssu.edu
Local Phone: +55 15 3411-9448
WhatsApp: +55 11 9720-57268
Latin American Operations

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