This course will encompass the various methods and concepts that are used in successful sales strategies. Students will learn the various steps involved in the sales process, including client prospecting, successfully building relationships with customers, presentation skills, and communications following the close of a sale.
Prerequisites: MKT 305 or equivalent with a grade of “C” or better.
Title: Selling and Sales Management, 9th Ed., 2014
Author: Jobber, D., & Lancaster, G.
ISBN-10: 0273762656 / ISBN-13: 9780273762652