Categories
BBA CoursesThe fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Text Book
Title: Services Marketing, 8th ed., 2016
Author: Lovelock, C., & Wirtz, J.
ISBN: ISBN-10: 1944659013, ISBN-13: 978-1944659011