MKT 420: eMarketing - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las Vegas)

MKT 420: eMarketing


MKT 420


BBA Courses

This course will examine the history of the Internet and explore its continuing impact on marketing in today’s society. Students will define the relationship between the Internet and various marketing components, including the marketing mix, marketing research, and evolutionary business models that have gained prominence due to this recent innovation.


Prerequisites: MKT 305 or equivalent with a grade of “C” or better.


Text Book

Title: E-Marketing, 7 Ed., 2013

Author: Strauss, J., & Frost, R.

ISBN-10: 0132953447 / ISBN-13: 9780132953443