MKT 420: eMarketing - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las Vegas)

MKT 420: eMarketing

E-Marketing

ID:
MKT 420
CREDIT:
4.5

Categories

BBA Courses

This course will examine the history of the Internet and explore its continuing impact on marketing in today’s society. Students will define the relationship between the Internet and various marketing components, including the marketing mix, marketing research, and evolutionary business models that have gained prominence due to this recent innovation.

 

Prerequisites: MKT 305 or equivalent with a grade of “C” or better.

 

Text Book

Title: E-Marketing, 7 Ed., 2013

Author: Strauss, J., & Frost, R.

ISBN-10: 0132953447 / ISBN-13: 9780132953443

Irvine
2855 Michelle Dr, Suite 380
Irvine, CA 92606, USA

Email: info@ssu.edu
Local Phone: (949) 833-8868
Local Fax: (619) 704-0070
WhatsApp: +1(949)572-1253

San Diego
1094 Cudahy Pl, Suite 120
San Diego, CA 92110

Email: info@ssu.edu
Local Phone: (619) 298-1829
Local Fax: (619) 704-0175
WhatsApp: +1(619)922-2233

Las Vegas
2000 South Jones Boulevard, Suite 140
Las Vegas, NV 89146, USA

Email: info@ssu.edu
Local Phone: (702) 786-3788
Local Fax : (619) 704-1002
WhatsApp: +1(702)701-4712

Brazil - São Paulo Office
Alameda Santos, 1165 Sala 1104 - Jardim Paulista. Sao Paulo - SP 01419-002

Email: lgomide@ssu.edu
Local Phone: +55 15 3411-9448
WhatsApp: +55 11 9720-57268
Latin American Operations

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