This course will focus on B2B Digital Marketing Strategy and its impact on marketing in today’s society. Students will create a signature assignment at the end of the term for an E-Marketing campaign that allows them to practice what they have learned from discussions, the book, and doing their four assignments.
Prerequisites: MKT 305 or equivalent with a grade of “C” or better.
Title: B2B Digital Marketing Strategy: How to Use New Frameworks & Models, 2020
Author: Hall, S.
ISBN-10: 178966250 /ISBN-13: 978178966254