SSU Logo Black Text

INSTITUTIONAL RESEARCH DATA

(as of January 2021)

The Office of Institutional Research reports official statistics on students, faculty, and staff for internal and external stakeholders. The following describes the reporting methodology for common campus metrics with the goal of promoting operational transparency.

RETENTION RATE 

PROGRAM 2017201820192020
BBA81%77%81%73%
MBA93%92%94%85%
MSIT100%100%81%84%
CMN/A100%97%84%
GCBAN/A100%98%95%
GCITN/A100%100%100%
BSTWMN/AN/AN/AN/A

NOTE: BSTWM enrollment began in Fall 2020

CM= Certificate in marketing

GCBA= Graduate certificate in business administration

GCIT= Graduate certificate in information technology

BSTWM= Bachelor of science in trust and wealth management


Retention Rates:

Retention rates are derived from SSU’s current accrediting agency ACICS’s Campus Accountability Report. Retention rates are available for any student regardless of program after one year.

The retention rate is calculated as follows:

Retention rate = (A – B)/A

Definitions:

A = beg. enrollment + re-entries + new starts B = withdrawals

 

GRADUATION RATE 

PROGRAM   2017201820192020
BBA 29%70%42%37%
MBA 65%70%77%84%
MSITN/AN/A100%41%
CMN/A100%100%73%
GCBAN/A100%90%90%
GCIT        N/A100%N/AN/A
BSTWM        N/AN/AN/AN/A

NOTE: BSTWM enrollment began in Fall 2020

 

CM= Certificate in marketing

GCBA= Graduate certificate in business administration

GCIT= Graduate certificate in information technology

BSTWM= Bachelor of science in trust and wealth management


Graduation Rates (all program lengths):

The starting headcount for graduate cohorts consists of all entering graduate students in the same fiscal year (summer, fall, winter, and spring). Summer entrants are considered to have entered in fall when measuring their outcomes. Graduation rates are calculated and analyzed on an annual basis starting in the Spring of the new year.

The graduation rate is calculated as follows:

Graduation rate = C/ (A- B)

A = beginning admitted population per quarter

B = # of students that moved to another cohort/approved waivers

C = number of completers

STUDENT DEMOGRAPHICS

(as of Fall 2020)

Count of Citizenship Country
AUSTRALIA0.33%
BELGIUM0.33%
BRAZIL31.58%
CHINA2.30%
CROATIA0.33%
ECUADOR0.66%
EGYPT1.64%
GERMANY0.33%
GREECE0.33%
HUNGARY0.33%
INDIA3.62%
ISRAEL0.33%
ITALY0.99%
JAPAN3.29%
JORDAN4.93%
KAZAKHSTAN1.97%
SOUTH KOREA0.66%
LIBYA0.66%
MEXICO0.33%
MONGOLIA0.66%
MYANMAR0.33%
NEPAL0.66%
NIGERIA0.33%
PAKISTAN0.33%
PERU0.99%
PHILIPPINES0.99%
QATAR0.33%
RUSSIA2.96%
SAUDI ARABIA1.97%
SRI LANKA0.33%
SWEDEN0.66%
SWITZERLAND0.66%
TAJIKISTAN0.66%
TANZANIA0.66%
THAILAND4.28%
TUNISIA2.63%
TURKEY20.39%
TURKMENISTAN0.33%
UKRAINE0.99%
UNITED STATES1.64%
VENEZUELA0.66%
VIETNAM1.64%
Grand Total100.00%

 AGE DISTRIBUTION

(as of Fall 2020)

Age Distribution as of Fall 2020


ENROLLMENT DISTRIBUTION BY SITE

(as of Fall 2020) 

2020 Percentage of Enrollment by Site


 GENDER DISTRIBUTION

(as of Fall 2020)

2020 Percentage of Male and Female Students


STUDENT LEARNING ASSESSMENT RESULTS

(from 2018-2020)

Throughout 2018-2020, the Assessment Committee conducted a series of student learning assessment rounds for the BBA, MBA, and MSIT programs. As such, this is the first time that the University has formalized and conducted the student learning assessment of the degree programs. Throughout this period, the Assessment Committee revised the program learning outcomes (PLOs) and the student learning outcomes (SLOs) at the course level. Also, curriculum maps, PLO rubrics, and signature assignments were created for all programs during 2018-2020.

Overall, the student learning assessment processes for the programs have been as follows:

  • Development of a curriculum map for each program.
  • Improvement of Institutional Learning Outcomes (ILOs), Program Learning Outcomes (PLOs), General Education Learning Outcomes (GELOs), and Student Learning Outcomes (SLOs).
  • Development of Evaluation Rubrics for the ILOs, PLOs, and GELOs.
  • Completion of Assessment Rounds in each program, conducted by Faculty
  • Development of signature assignments including improved format of the courses for distance education.

Overall, through the process of this assessment, it is the finding of the faculty that we are in the process of reaching the 70% program learning outcome goal for all programs at the mastery-level.

Several improvements that faculty have pointed out for reaching such goal are:

  1. Revised PLO rubrics used for assessment and evaluation,
  2. Development of a complete set of signature assignments for courses that map into the PLO practice- and mastery-levels,
  3. Re-mapping of SLOs into PLOs, and
  4. Student learning outcome improvement by improving:
    • Curriculum activities that improve research and writing skills of students.
    • Currency of the course materials.

 

Benchmark for MBA Program: 70% or Higher Level of Proficiency

Overall Proficiency with PLOs: 55%

Overall Proficiency with ILOs: 53%

Program Literacy Proficiency:

Information literacy- 48%

Written communication- 41%

Benchmark for the MSIT Program: 70% or Higher Level of Proficiency

Overall Proficiency with the PLOs: 67%

Overall Proficiency with the ILOs: 65%

NOTE: These are preliminary results, additional assessment will be conducted in 2021

Benchmark for BBA Program: 70% or Higher Level of Proficiency

Overall Proficiency with the PLOs: 67%

Overall Proficiency with the ILOs: 46%

Overall Proficiency with the GELOs: 42%


 Institutional Learning Outcomes – Graduate-Level Programs

  1. Critical thinking skills: Evaluate data from multiple sources to interpret and draw inferences in an organized fashion. (ILO-1)
  2. Ethics: Demonstrate ethical standards, integrity, and social responsibility in academic, social, and professional environments. (ILO-2)
  3. Information literacy: Utilize well-designed and emerging research strategies to gather, analyze, and present information. (ILO-3)
  4. Technology: Analyze appropriate technology to solve problems and present resolutions to the issues. (ILO-4)
  5. Communication: Communicate ideas professionally and appropriately through listening, speaking, reading, writing, and other modes of interpersonal expression. (ILO-5)
  6. Cross-cultural awareness: Employ cross-cultural awareness of differing values, politics, communication styles, beliefs, and practices. (ILO-6)

Institutional Learning Outcomes Undergraduate-Level Programs

  1. Critical thinking skills: Apply analytical skills to identify and solve problems, synthesize and evaluate ideas, and transform existing ideas into new forms. (ILO-1)
  2. Ethics: Demonstrate ethical standards, integrity, and social responsibility in academic, social, and professional environments. (ILO-2)
  3. Information literacy: Recognize, identify, and evaluate information to effectively and responsibly use and share in a manner that is appropriate to the disciplinary context. (ILO-3)
  4. Technology: Apply appropriate technology to solve problems and present resolutions to the issues. (ILO-4)
  5. Communication: Voice and exchange ideas professionally and appropriately through listening, speaking, reading, writing, and other modes of interpersonal expression. (ILO-5)

BBA Program Learning Outcomes (PLOs)

PLO 1: Apply critical thinking skills in evaluating information so as to make informed, ethical business decisions.

PLO2: Demonstrate understanding of the various stakeholders, components and issues involved in ethical business practices.

PLO 3: Apply communication skills in a professional setting.

PLO 4: Apply understanding of the practices in and resources available to management, marketing, finance, and accounting functions. Promote an understanding of the practical interactions among them in determining an enterprise’s economic viability.

PLO 5: Demonstrate professional competence in the marketing field profession.


General Education Learning Outcomes (GELOs)

GELO 1: Apply written communication skills in a professional setting.

GELO 2: Demonstrate oral communication skills for presenting ideas in front of a diverse audience.

GELO 3: Apply quantitative reasoning skills for analyzing information and facts in a complex world.

GELO 4: Utilize information literacy skills for gathering scientific underpinnings, facts, and information.

GELO 5: Apply critical thinking skills for making well-informed decisions.


MBA Program Learning Outcomes

PLO 1: Apply critical thinking skills in evaluating information so as to make informed, ethical business decisions.

PLO 2: Utilize both quantitative and qualitative methodologies to examine the global business environment within which successful multinational firms operate.

PLO 3: Apply and integrate relevant theories and practical solutions to different problems that continue to confront business managers in various settings.

PLO 4: Develop a successful business model employing knowledge of the various business and management components and constructs, strategic initiatives, and leadership principles currently used in global business environments.

PLO 5: Communicate and present in a clear and professional manner.


MSIT Program Learning Outcomes

PLO 1: Analyze IT issues in information systems and develop strategic measures to address them.

PLO 2: Demonstrate knowledge of IT professional ethics and digital globalization management.

PLO 3: Utilize and communicate skills in IT leadership, information systems and project management.

PLO 4: Research and design a complete IT system.

PLO 5: Utilize advanced IT knowledge and skills for business functionality.


Assessment of Service Area Outcomes (SAOs) and Co-Curricular Outcomes (CoCuOs)

Benchmark: 70% or Higher Level of Proficiency

Note: SAOs and CoCuOs rating levels are: initial, developing, developed, or proficient

Assessment ComponentAssessment ToolIndicatorBenchmark2019-2020 Results
Service Area Outcomes, including Co-Curricular OutcomesRubrics for assessing SAOs and CoCuOsSAO and CoCuO achievement at a Proficient level70% rubric scoreAcademic Advising = 71%
Admissions = 57%
Career Services = 59%
Financial Aid = 78%
IT Services = 62%
Library and Learning Resources = 86%
Registrar’s Office = 90%
VA Office = 49%
Co-Curricular Activities = 63%

Satisfaction Surveys 2019-2020

Benchmark: 70% or Higher Satisfaction Rate

Survey ToolIndicatorBenchmark2019-2020 Results
Faculty Satisfaction SurveyFaculty Satisfaction Average Score

(rating of “overall satisfaction” including “somewhat satisfied”)

70% satisfaction rating or higher99%
Student Satisfaction SurveyStudent Satisfaction Average Score

(rating of “overall satisfaction” including “somewhat satisfied”)

70% satisfaction rating or higherBBA = 86.5%

MBA = 97.67%

MSIT = 99.5%

Graduate Satisfaction SurveyGraduate Satisfaction Average Score

(rating of “overall satisfaction” including “somewhat satisfied”)

70% satisfaction rating or higherBBA = 99.5%

MBA = 87.67%

MSIT = 50%

Staff Satisfaction SurveyStaff Satisfaction Average Score

(rating of “overall satisfaction” including “somewhat satisfied”)

70% satisfaction rating or higher90%